Granite City is a restaurant chain in the midwest. With the hope of catering to a younger, more "hip" crowd, we created an advertising campaign comprised of illustrative typography that has a from-scratch approachability and hand-crafted process, just like Granite City's food.

Using hand drawn typography we were able to further push the campaign's overarching message that all food made at Granite City is handcrafted and scratch-made.

For more, check out our website
or follow along on Instagram.